Answer these questions yourself – from the gut.

Then ask your management team to answer them – there and then – also from the gut. Compare your answers. Are you on the same page?

Are you all seeing things the same way?

 

Your market and your marketing strategy:

1. Are you in a mature or an expanding market?

2. Competitors are stealing our clients. Do you have a  plan ?

3. Which customers should we be focusing on ?

4. Which customers make us money?

5. Which customers should we shed? (Yes, some need to be ditched)! 

6. Which products should we focus on?

7. Sales are booming but we are still not making any profits. What do we do ?

8. What is our “Unique Selling Proposition” – the reason our products/ services are bought from us?

9. What is your pricing platform?

   Top price – but top quality all round? 

   Comparable price – comparable product offering – i.o.w. = fair value

   Price Fighter – you won’t get it cheaper anywhere – guaranteed.

10. Is your company set up to deliver on the above promise at a profit?

11. Are we product leaders - or are we on a par with everyone?

12. Are any of our products "remarkable" for any segment of the market?

Leadership Styles and Teams

1. Do you have a well functioning team?

2. What is the essecence of a well functioning team? ( 1 sentence)

3. Why do you say that?

4. What is in the way, what are the "roadblocks" preventing the team to excel? 

5. How well do you listen?

6. Does bad news reach you - together with suggestions for a solution?

7. Can you admit that you were wrong, without you feeling you have lost face? (does it happen)?

Some  more penetrating questions >>

For any queries e-mail: coach@theboardroom.co.za